Part of what makes Frere-Jones the incredible type designer that he is is this versatility-something that a majority of other typefaces fail to achieve. It can be used both as a body copy and on signage without losing any of its character. This is indicative of how versatile the typeface is, just like a majority of the typefaces Frere-Jones has designed both within and outside of his joint foundry with Hoefler. While initially commissioned for the magazine GQ to give it a fresher, more masculine vibe, the typeface has since been used in a myriad of other places, like Barack Obama’s 2008 campaign for president. In an interview, Frere-Jones said that he was looking to preserve older architectural details about the city before they were lost. Besides, Gotham font was used in the old Netflix logo. The Gotham typeface was initially commissioned by GQ magazine, whose editors wanted to display a sans-serif with a 'geometric structure' that would look 'masculine, new, and fresh' for their magazine. If typefaces could represent one specific person, that would be Gotham as the Obama font. Pinterest Explorar Cuando haya resultados de autocompletar disponibles, usá las flechas hacia arriba y abajo para revisarlos, y Entrar para seleccionar uno. It was commissioned by GQ as 'fresh, new & masculine'. There are different types of Gotham font available like Gotham Thin Italic, Gotham Book, and Gotham Extra broad italic. Gotham Font History: From GQ to the Barack Obama Campaign Have you ever wondered what font Obama uses In this article, we uncover the story of the Gotham font, the most used typeface of the 21st Century. Gotham is the typeface used by Obama campaign in 2008. Also, on the sign of the Port Authority bus terminal -Manhattan, New York City. When Frere-Jones was designing the typeface, he walked around the city of New York and observed its older typographic details on cornerstones and older buildings. Due to its fame, the typeface was used in the famous men’s GQ magazine. Designed in 2000, Gotham called upon the geometric-style typefaces that became immediately popular in the limbo time between the two World Wars.
website without any mention of his name or contribution to the typeface’s design, despite the fact that it’s very well known that Frere-Jones is the designer.
As a result, today being many years after the foundry dissolved, the typeface’s description remains on the Hoefler & Co. Gotham is a typeface that Frere-Jones designed while he was still at Hoefler & Frere-Jones-it was actually the first typeface that he designed specifically and exclusively for the foundry, which made it the first thing he did in New York after having worked in Boston at the Type Bureau.
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